Profile: Campaign Management & Analytics
CASHIFY: MANAK WASTE MANAGEMENT PVT. LIMITED
To help the Channel Owners with Realtime Reports and Projections and allowing them to take
Conceptualised and Created a Linear Programming Model for creation of optimum CRM
Calendar for the week and Budget Allocation for Social Prospecting Channel.
Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report
Builder for the Stakeholders.
Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the
Digital Channels and Categories.
Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe
Analytics and Marketing Metrices.
Conceptualised and modelled a Segmentation Process for the users to be targeted by CRM
Channels to convert Recent Buyers into Frequent Buyers.
Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.