Profile: Campaign Management & Analytics

CASHIFY: MANAK WASTE MANAGEMENT PVT. LIMITED

 To help the Channel Owners with Realtime Reports and Projections and allowing them to take

informed decisions.

 Conceptualised and Created a Linear Programming Model for creation of optimum CRM

Calendar for the week and Budget Allocation for Social Prospecting Channel.

 Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report

Builder for the Stakeholders.

 Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the

Digital Channels and Categories.

 Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe

Analytics and Marketing Metrices.

 Conceptualised and modelled a Segmentation Process for the users to be targeted by CRM

Channels to convert Recent Buyers into Frequent Buyers.

 Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.

What you will need:-

 Clever Tap

 Mailchimp Tracking Platforms

 Affiliate Marketing/ Mobile Marketing Growth Hacking

 Web Analytics (Google Analytics)

 Mobile App Installs & Engagement Realtime Dashboard, Attribution Models & Visualization Tools.

 Technical capabilities:

 Proficient in SQL, Excel, other scripting languages (Python, etc.)

 Strong background in statistical modelling and experience with statistical tools such as Python.

 Good to have : working experience with BI tools (Tableau, Datastudio, etc)