brand logo
View all jobs

Campaign and Category Manager

Sales
Gurugram
Job Description

Profile: Campaign Management & Analytics

CASHIFY: MANAK WASTE MANAGEMENT PVT. LIMITED

 To help the Channel Owners with Realtime Reports and Projections and allowing them to take
informed decisions.
 Conceptualised and Created a Linear Programming Model for creation of optimum CRM
Calendar for the week and Budget Allocation for Social Prospecting Channel.
 Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report
Builder for the Stakeholders.
 Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the
Digital Channels and Categories.
 Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe
Analytics and Marketing Metrices.
 Conceptualised and modelled a Segmentation Process for the users to be targeted by CRM
Channels to convert Recent Buyers into Frequent Buyers.
 Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.
Job Requirement
What you will need:-

 Clever Tap
 Mailchimp Tracking Platforms
 Affiliate Marketing/ Mobile Marketing Growth Hacking
 Web Analytics (Google Analytics)
 Mobile App Installs & Engagement Realtime Dashboard, Attribution Models & Visualization Tools.
 Technical capabilities:
 Proficient in SQL, Excel, other scripting languages (Python, etc.)
 Strong background in statistical modelling and experience with statistical tools such as Python.
 Good to have : working experience with BI tools (Tableau, Datastudio, etc)

Join Talent Pool

Join our talent pool by simply submitting your resume. We’ll inform you about the new jobs matching your profile and update you if you are the best fit for one of our open positions.