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Campaign and Category Manager

Job Description

Profile: Campaign Management & Analytics


 To help the Channel Owners with Realtime Reports and Projections and allowing them to take
informed decisions.
 Conceptualised and Created a Linear Programming Model for creation of optimum CRM
Calendar for the week and Budget Allocation for Social Prospecting Channel.
 Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report
Builder for the Stakeholders.
 Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the
Digital Channels and Categories.
 Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe
Analytics and Marketing Metrices.
 Conceptualised and modelled a Segmentation Process for the users to be targeted by CRM
Channels to convert Recent Buyers into Frequent Buyers.
 Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.
Job Requirement
What you will need:-

 Clever Tap
 Mailchimp Tracking Platforms
 Affiliate Marketing/ Mobile Marketing Growth Hacking
 Web Analytics (Google Analytics)
 Mobile App Installs & Engagement Realtime Dashboard, Attribution Models & Visualization Tools.
 Technical capabilities:
 Proficient in SQL, Excel, other scripting languages (Python, etc.)
 Strong background in statistical modelling and experience with statistical tools such as Python.
 Good to have : working experience with BI tools (Tableau, Datastudio, etc)