A customer care representative, also known as a customer service representative, facilitates the relationship between companies and their clients. Though their responsibilities vary based on the company they work for, most representatives are responsible for answering customer questions and addressing their concerns. They may work on-site at the company, from a call center, or from a home office. An important part of their job is to resolve problems that customers may have, but they must know when to refer advanced issues to members of the management team.
- Recruit potential customers by recommending goods or services and demonstrating how they benefit the customer personally
- Answer any questions the customer may have about available products and services
- Establish new customer accounts, recording account information on written forms or digitally
- Listen to customer concerns and complaints with the goal of identifying the causes of the problem
- Select appropriate responses to customer issues and work quickly to resolve them
- Refer advanced cases to management for resolution, providing background information as necessary
- Maintain and regularly update financial account information using computer software programs
- Anticipate customer needs, following up with previous customers to offer reorders or additional services.